Welp, it was a good run, anyway. Since 2009, Don Diamont had thrilled us on the daily as Bill Spencer, arguably the most incorrigible character in Bold & Beautiful history. But we’ve come to the end of an era. No longer is Bill Brooke’s “Stallion,” Katie’s “better” half or even money-grubbing “Dollar Bill.” He’s just… eesh. That softheaded guy with no life who hangs out at his estate navel-gazing with a killer whose body count is higher than that of the psycho he shagged in hopes of bringing her to justice.
Who even is this Bill? We have no idea.
It feels like the powers that be ran out of ideas for the playboy when they stopped having him ping-pong between Brooke and Katie. He went through a stretch where, despite being rich and handsome, he couldn’t get a date. In L.A. Sure, Jan. Then they turned him into Mr. Schmaltzy when he reconnected with lost love Poppy. The syrupiness only got thicker in the hot minute that he was led to believe that Poppy’s daughter was also his.
And that was all… well, not great. But then it got worse.

When Poppy was accused of Tom and Hollis’ murders, Bill dropped her in a heartbeat and never looked back. So the deep emotions he was so thrilled to tap into were… a whole lot shallower than we were told. But Bill couldn’t quit Luna for “reasons.” He pulled strings to have the killer serve out her life sentence at his mansion and now, it would appear, he pulled even more strings to get her paroled.
Two murders. Dead to rights. And she’s free as a bird.
What the heck is wrong with Bill? We’re all for characters evolving but not into spineless saps. The Bill we know would never have given a pass to Luna — not after he found out that she had planned to kill Steffy, the former daughter-in-law with whom he himself was once in love. Given the lengths to which he went to see that Sheila couldn’t harm Steffy or anyone else, it makes zero sense for him to aid and abet Luna.
What are we even supposed to feel about Bill now except maybe sorry? This once-powerful and dynamic character has been reduced to a shadow of himself, a dull softy who’s so hard up for company that he’s willing to listen to Luna express more upset that Tom was too icky to be her father than that she ended the lives of two innocent people. This Bill is sad. Directionless. Pathetic.
Of course, Bold & Beautiful can fix it overnight. Have Bill come to his senses and tell Luna he’s done the last favor for her that he ever will, and move him into an explosive new relationsip. With whom? Just check out the below photo gallery. It’s full to brimming with women who’d pair well with Bill.
Photo : Crown Media United States LLC/Hallmark Channel
Rebecca Pryce
Introduce Remy’s mom with a soap legend like Vanessa Marcil in the part and let her and Bill clash over whether her kid’s a bad influence on Luna or she’s a bad influence on him.
Photo : CBS/Courtesy of the Everett Collection, John Paschal/JPI
Margo Lynley
If Days of Our Lives would be willing to loan out Lauren Koslow (Kate), she could reprise her long-ago role of Bill’s former stepmother — and potential future lovergirl.
Photo : ABC/Courtesy of the Everett Collection
Shelley Spectra
OK, so Jamie Luner was all wrong as a recast Liza Colby on All My Children. She’d be great, though, as Sally’s mom, who comes to L.A. looking for her daughter and meets Bill instead.
Photo : Jesse Grant/JPI, John Paschal/JPI
Donna Logan
When Don Diamont debuted as Bill, the womanizer made a crude play for Brooke’s sister. Should she get bored in her marriage to Eric, she could invite Bill to play some pickle ball.
Photo : Jill Johnson/JPI
Jillian Brentwood
Tap Days of Our Lives’ Arianne Zucker (ex-Nicole) to flirt up a storm with Diamont as the photographer Forrester Creations hires when it realizes designer Zende shouldn’t be pulling double duty.
Photo : Howard Wise/JPI
Shauna Fulton
Nobody’s looking to bring back “Felony Flo.” But you’ve gotta admit (doncha?) that her free-wheeling mom could return the pep to downtrodden Bill’s step.
Photo : Michael Tullberg/Getty Images
Donatella ‘Ella’ Simpson
Imagine the shockwaves that would ripple across daytime if Bill fell for Spencer Publications’ feisty new COO, only to learn during a Young & Restless crossover that she’s really Dru Winters!
Photo : ABC (3)
Kimberly Friedman
The show could entice General Hospital viewers by hiring Kelly Monaco to play Bill’s new lust interest, the tough-as-nails editor-in-chief brought aboard Eye on Fashion to sharpen its focus.
Photo : Sean Smith/JPI
Amber Moore
After that dive she took from Bill’s balcony back in the day, the card-carrying troublemaker could say that she’s already fallen for him once. And if he could sleep with Sheila, he could schtup anyone!
Photo : JB Lacroix/ WireImage/Getty Images
Dr. Elizabeth LeSeur
When Li’s breakdown gets her put on leave, the M.D. who fills in for her — played by Eva LaRue, who is being wasted as General Hospital homophobe Natalia — could spike Bill’s blood pressure.
Photo : John Paschal/JPI (2)
Kelly Hopkins
Suppose Liam’s mother isn’t as dead as we all think. And suppose when she resurfaces played by Kelly Sullivan (ex-Sage, Young & Restless), Bill’s feelings for her resurface as well. #complicated
Photo : George De Sota/JPI
Raquel ‘Rocky’ Emerson
Susan Haskell, aka the real-life wife of Thorsten Kaye (Ridge), is an Emmy-winning badass. Bring her aboard as the life coach who smacks Bill until he realizes that he’s the only reason he’s become such a Debbie Downer.
Photo : CBS screenshot
Daphne Rose
She’s altogether enamored of Carter Walton™ at the moment. But when the perfumer decides she wants a man who can make a little more trouble — and she will — Bill could be just the ticket.
Photo : CBS
Katie Logan
If these two were to be drawn together again, we’d need a new spin on the old story. Perhaps Bill chafes at wearing a halo and lets his devil horns sprout once again.
Photo : IFC Films/Courtesy of the Everett Collection
Maya Forrester
Recast Rick’s ex the way former portrayer Karla Mosley (Dani, Beyond the Gates) suggested — Pose MVP MJ Rodriguez maybe? — and let her and Bill dance on the thin line between love and hate.
Photo : JPI
Dr. Olivia Barber
Since Young & Restless let us in on the fact that Diamont has chemistry with Tonya Lee Williams, why not cross over her character to Bold & Beautiful and let nature take its course… again.
Photo : Howard Wise/JPI
Felicia Forrester
Bold & Beautiful could bring back alum Sarah Joy Brown (ex-Aggie) as the MIA Forrester heiress and offer fans sunglasses to protect against the sparks that would fly with Bill.
Photo : CBS
Anita Dupree
Since Beyond the Gates crossovers aren’t outside the realm of possibility, the Duprees’ matriarch could have a secret past with Bill — and a scandalous future as well? (Sorry, Vernon!)
Photo : Richard Rodriguez/Getty Images/Paramount
Joanna Keller-Hill
Now that Yellowstone has wrapped, Guiding Light vet Wendy Moniz is free to return to daytime — ideally as the judge who is just dying to overturn Luna’s parole… unless Bill can somehow convince her not to.
Photo : Howard Wise/JPI
Poppy Nozawa
When Bill was done with Poppy, he was done done. Maybe now that he’s had some time to reflect, he’ll realize that he had a good thing and let it go. Actually told it to go!
Photo : SP Releasing/Courtesy of the Everett Collection
Claire Forrester
Cast the role of Ivy’s widowed mother with a chemistry machine like Dina Meyer, who you’ve seen in Saw, Starship Troopers, etc., etc., and let the character return the life to Bill’s love life.
Photo : Howard Wise/JPI
Kristen Forrester
Drop Young & Restless vet Gina Tognoni (ex-Phyllis) in the role of Zende’s adoptive mom and bring her back newly divorced to catch Bill’s eye. Or not divorced. It wouldn’t matter to Bill!
Photo : Howard Wise/JPI
Li Finnegan
After Bill rescued the doctor following her “death,” we were sure the show was gonna go there. It didn’t, but that doesn’t mean that it can’t — and something’s gotta thaw out the ice queen, no?
Photo : CBS screenshot
Taylor Hayes
When her reunion with Ridge goes belly up the way they all do — we tried to warn her — the shrink could take a walk on the wild side with the Romeo she once shot for messing with her daughter.
Photo : Jill Johnson/JPI
Macy Forrester
Have Bill fall for a gorgeous amnesiac named Lacy, only to discover much later that the good-time gal is actually the not-as-dead-as-everyone-thinks Macy.
Photo : Epix/Courtesy of the Everett Collection
Quinn Forrester
Rena Sofer is tied up on General Hospital as Lois these days. But another actress — maybe Michelle Forbes — could tackle the role and reexamine Bill’s attraction to Wyatt’s mom.
Photo : JPI (2)
Phyllis Summers
We’ve been saying for years that Young & Restless and Bold & Beautiful should do a long-term crossover and light a match between Diamont and Michelle Stafford.
Photo : Sean Smith/JPI
Brooke Logan
Considering that she’s been on the outs with Ridge for weeks now, we’re surprised that Bill hasn’t already swooped in and tried to convince his ex that he’s her destiny.